This course provides an overview of electronic security systems and their various applications. It is intended as a primer for individuals involved in the security sales field, functioning in all capacities.
In addition to addressing technical aspect of security systems, it touches on soft issues, including regulations and sales process, in order to create a complete perspective
Security professionals have at their disposal a broad array of systems to address a prospect’s security concerns, including:
- Intrusion detection
- Video surveillance
- Access control
Each system is composed of products, each of which has a range of technical capabilities which can be applied individually, or in combination, to address specific security issues. When applied in combination, systems may be integrated to improve overall operator efficiency.
Sales professionals must, therefore, possess a broad knowledge of the products offered by their company, how they may be used, individually or in combination and how to present them to a variety of prospects and security issues.
The sales approach presented here is “customer-centric”, which means it is focused on the customer benefits delivered by system features. In the final analysis, customers don’t buy systems specifications; they buy what the system delivers; how it solves real problems.
Credit Hours: 2
Approved for CEU Credit in:
Kentucky, Louisiana, Mississippi, New Jersey, Tennessee (Qualifying Agent), Texas